![]() ![]() It looks like a normal part of someone’s feed, which means shoppers are much more likely to pay attention to someone’s unboxing video of your product instead of a video from your biz about the product. That’s because UGC is less in-your-face than paid ads. Since 92% of shoppers believe suggestions from people in their network over advertising, every eCommerce brand needs UGC. Basically, UGC is the digital version of word-of-mouth marketing. While you’re free to keep cranking out branded content, UGC does a lot of things that your branded content just can’t accomplish. UGC is any piece of content that isn’t made by your company. With UGC, you rely on your shoppers to create content for you. Is UGC news to you? No worries! Brands are just starting to realize the value of user-generated content. Let’s do a high-level overview of what UGC is (if you haven’t heard of it before), why it’s so important, and 13 platforms for quickly sourcing quality UGC. It’s a catch-22: you need tons of customers to source UGC, but you can’t get UGC without engaged shoppers in the first place. You probably have customer videos, reviews, and images out the wazoo.īut growing eCommerce brands might not have a huge following to source UGC. Maybe this is easy if you run a gigantic, established eCommerce brand. The problem isn’t often with understanding the benefits of UGC, but finding the most efficient ways to source it. You probably know you need user-generated content (UGC)-and lots of it. Your followers want to see gritty, authentic content that makes them tap the “buy” button. ![]() But social success is about a lot more than posting cute pics to your Insta. In fact, social commerce is predicted to reach $84.2 billion by 2024. Naturally, social media is the go-to platform for eCommerce sales. ![]() ConsumerA UGC platform is a must to make your biz stand out in a very crowded digital marketplace. ![]()
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